It is planned to be open Aloft Hotels in advance of the London Olympics in 2012.This hotel will include 252 rooms and located at ExCeL London, the worldwide exhibition & convention centre in the Docklands region of the city. It was built to shake up the staid, customary select service segment of the hotel industry, Aloft delivers urban-influenced, open and vivacious design and a social visitor experience, and all this is at an reasonably priced.
Sheikh Sultan Bin Tahnoon Al Nahyan, ADNEC’s Chairman had mentioned that ADNEC is dedicated to modernization as evidenced by their choice to partner with Starwood Hotels & Resorts to bring in an original welcome brand to the UK. Aloft London ExCeL will hold up ExCeL’s rising events calendar and the London Olympics by providing excellence, stylish and affordable accommodation.
Aloft’s signing is the element of a planned global development of the Aloft brand. After opening its initial hotel in June 2008 in Canada, Aloft has since developed to almost 50 hotels strong in four countries such as the United States, China, Canada and the United Arab Emirates. In 2010 Aloft will keep on its international increase with slated debut openings in Belgium, India and Thailand followed by the second Aloft for the Middle East, the Aloft Riyadh, which is planned to open in 201The debut of Aloft in key European hubs such as London underscores the power of the Aloft brand and the potency of Starwood’s worldwide relationships with experienced hotel developers. They have as well a strong partnership with ADNEC through the Aloft Abu Dhabi. Furthermore to the signing of Aloft London ExCeL, 2010 Starwood will start on the W brand in the UK with the opening of W London-Leicester Square. These developments supplementary highlight Starwood’s assurance to expansion in the UK marketplace.
my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with ‘we leave it to you to decide’.